Presentation

Expo and live shows, professional experimentation and product tests, events and training

MIR is the only trade show in Italy dedicated to corporate, education, retail, museum and live event professionals, where you can discover leading technologies in audio, video, lighting and control. The place to try out live solutions from industry leaders, attend conferences and workshops, and connect with top experts and innovators in the field of multimedia integration and entertainment.

MIR is:

TECHNOLOGICAL INNOVATION
EXPERIENCE
TRAINING
EVENTS

>Focus on System Integration
>What you find
>2025 Highlights
>Sectors
>Layout 2025
>Special Areas

Focus on System Integration

MIR is the only event in Italy with a focus on AVC System Integration, where topics related to new trends in the world of work, education, space design, interactive and immersive solutions are discussed.

Thanks to the agreement with SIEC - Systems Integration Experience Community and to a more immersive and integrated format, exhibitors can talk to End Users through conventions, training and experiential paths.

What you will find

Plenty of space for training and professional development within all the sectors on show. At MIR you will find the best training, information and networking events as well as moments of entertainment.

Audio, Video & Control technologies and solutions
Lighting
Staging
Video projection and mapping, ledwall
System Integration

Digital Signage
Passive acoustic and electroacoustic
AV Design, integrated design
Broadcast
Unified Communications and collaboration

2025 Highlights

The 2025 focus is on the corporate world, public and private companies.
With the involvement of big players in the industry, we will explore market trends and innovations through specific panel discussions. We will showcase the most innovative solutions for unified communication and collaboration, and for the creation of smart workspaces, where digital technologies can be better integrated into the workspace.

The corporate focus will be on the multiple areas of application:

WORKSPACE: Design and set-up of work spaces, meeting rooms, event rooms
TRAINING: Designing and equipping classrooms and training centres
BUILDING AUTOMATION: Designing control systems for safety and environmental management
CORPORATE SHOWROOMS AND MUSEUMS: Design and set-up of spaces that represent a brand’s historical and value identity
CORPORATE EVENTS: Physical | Hybrid | Digital | Phygital
INTERNAL COMMUNICATION and DIGITAL SIGNAGE