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Industry data ahead of the upcoming reference event, MIR, organized by
Italian Exhibition Group, at Rimini Expo Centre from April 7-9

Rimini, 29 March 2024 - The world of show business and entertainment is making a full recovery. In 2022 and the first half of 2023, the industry basically recovered from two years of the pandemic, with a few exceptions, such as the dance sector, which is still finding its feet.

More specifically, 2.5 million events including cinema, theatre, music and exhibitions were held in 2022 with an increase of 68% on 2021, registering 103 million spectators (+137%) with over 15 billion euros in takings (+223%).
The entertainment industry in particular (dance, music and traveling shows) held 470,000 events (+162% compared to 2021) with 75.6 million participants (+155%) and one billion euros in takings, almost reaching 2019 levels.
In 2022, the number of musical entertainment events doubled compared to 2021, slightly exceeding 275 thousand units.
Significant growth was recorded in the concert industry, with a total of tickets sold that leapt from 5.5 million in 2019 to 6.2 million in 2022 (less than 300,000 in 2021).

As for dancing and clubbing, 163,800 shows took place in 2022, +635.19% compared to 2021, when nightclubs effectively remained closed for most of the year and there were just over 22,000 events in total.
Spectators and showgoers reached almost 29.5 million, 742% more than in 2022. The result, however, is still below the levels of 2019, when there were 44% more events and numbers in the region of 40 million. Overall spending on dance was approximately 410 million euros in 2022, growing on the previous year (+808%).
At the end of 2023 in Italy there were 3,346 companies in the disco, ballroom and night club sectors. The largest number of premises is in the northwest with 927, followed by central Italy with 923, the south and islands with 767 and the northeast with 729. In 2023, 26 new companies opened up while 227 shut down, leaving a negative balance of 201 units. Insiders blame the growing phenomenon of illegal construction in various locations, where events that include dancing are organised.
The industry employed over 4,300 people in 2023, with an increase of 14% on 2022. Direct employment provides work to various professional figures, especially young people - around 40% of employees are between 20 and 30 years old, and a further 20% between 30 and 40. Overall employment in the industry is estimated at over 50,000 people.
Sources: SIAE . SILB / FIPE

ABOUT MIR 2024
Organizer: Italian Exhibition Group S.p.A.; Recurrence: annual; Edition: 7th; Open to: professional operators and the general public; website: www.mirtechexpo.com


PRESS CONTACT ITALIAN EXHIBITION GROUP
head of media relation & corporate communication: Elisabetta Vitali; press office manager: Marco Forcellini; international press office coordinator: Silvia Giorgi; press office specialist: Luca Paganin

MEDIA AGENCY MIR
Naper Multimedia| Zoe Perna | T. +39 02 97699600 | email: staff@napermultimedia.it

This press release contains forecast elements and estimates that reflect the management´s current opinions (´forward-looking statements´), particularly regarding future management performance, realization of investments, cash flow trends and the evolution of the financial structure. For their very nature, forward-looking statements have a component of risk and uncertainty, as they depend on the occurrence of future events. The effective results may differ (even significantly) from those announced, due to numerous factors, including, only by way of example: food service market and tourist flow trends in Italy, gold and jewellery market trends, green economy market trends; the evolution of raw material prices; general macroeconomic conditions; geopolitical factors and evolutions in the legislative framework. Moreover, the information contained in this release does not claim to be complete, and has not been verified by independent third parties. Forecasts, estimates and objectives contained herein are based on the information available to the Company as at the date of this release.