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• The MIR format launched in 2023, dedicated to live entertainment makers, zeros in on the Dance Music Industry
• MIR Club features a packed calendar of activities dedicated to DJs and Producers, with the best networking opportunities and gateway to the industry
• Exhibit area showcasing major brands in electronic music and a new, exclusive experience area for testing technologies and top of the range Djing accessories

Rimini, 25 March 2024 . The glorious and unforgettable past of the Riviera meets the present and future of dance music at MIR . Live Entertainment Expo 2024. The renewal of a deep-rooted bond between the musical entertainment industry, the professions of DJ and Producer, technologies for electronic music and the event organized by the Italian Exhibition Group, taking place at Rimini Expo Centre from 7 to 9 April. Professionals and aficionados of DJing and club culture will gather at MIR Club, the format launched at last year´s edition in response to the need to create a meeting and doing space for makers and enthusiasts in the field of musical event. This year it will be entirely dedicated to the DJ industry and its festival and event sector, which is steadily gaining a wider audience and relevance also in Italy.

THE MIR CLUB FORMAT
An evolving format: on arrival at the expo, visitors will find MIR CLUB at its new location in the South Hall, a centre-stage position for the return of the public connected to the world of DJs and music entertainment. MIR Club boasts a new layout that includes an exhibit area, with original stands where electronic music technology and accessories companies will showcase the industry innovations. The participation of the major DJ technology brands such as Pioneer DJ and Denon DJ, among others soon to be announced, has already been confirmed.

WHAT´S NEW
The big news in MIR Club is the experience area, designed and engineered to allow the public to try out hardware and software technologies and DJing accessories. It´s set to be an authentic ´School of DJ´ experience, giving anyone approaching a console for the first time, the opportunity to learn to mix right away and have fun. With advice straight from professionals, amateurs will discover the best technical equipment to mix and liven up a party like a real DJ, in just a few simple steps. There will also be the full range of market innovations to experience first-hand.

MAIN CONTENT FOR INDUSTRY INSIDERS
This year there are plenty more initiatives planned and all of notable importance. Among these is the DJ Round Table, a session involving DJs, club owners, festival organizers, clubbers, professionals and journalists in the industry, who will give life to an all-round dialogue to explore the current dynamics of this world. DJ producers cannot miss Demolition Panel, the perfect opportunity to have their tracks and mash ups listened to by artists, producers and record companies, who will provide valuable advice on how to improve performances and will share their experience and ideas on professional growth for anyone intent on following this career. All this will be possible thanks to constructive collaboration with DJ Mag Italia.

THE HOME OF LIVE ENTERTAINMENT SYSTEMS
With the upcoming edition, MIR will once again be the only Italian event capable of capturing the attention of the biggest names in electronic music at an international level, and also the place for active participation of insiders and where DJs and Producers can acquire new knowledge, skills and build lasting relationships in the music industry.
For all information, go to www.mirtechexpo.com

ABOUT MIR 2024
Organizer: Italian Exhibition Group S.p.A.; Recurrence: annual; Edition: 7th; Open to: professional operators and the general public; website: www.mirtechexpo.com


PRESS CONTACT ITALIAN EXHIBITION GROUP
head of media relation & corporate communication: Elisabetta Vitali; press office manager: Marco Forcellini; press office specialist: Luca Paganin

MEDIA AGENCY MIR
Naper Multimedia| Zoe Perna | T. +39 02 97699600 | email: staff@napermultimedia.it

This press release contains forecast elements and estimates that reflect the management´s current opinions (´forward-looking statements´), particularly regarding future management performance, realization of investments, cash flow trends and the evolution of the financial structure. For their very nature, forward-looking statements have a component of risk and uncertainty, as they depend on the occurrence of future events. The effective results may differ (even significantly) from those announced, due to numerous factors, including, only by way of example: food service market and tourist flow trends in Italy, gold and jewellery market trends, green economy market trends; the evolution of raw material prices; general macroeconomic conditions; geopolitical factors and evolutions in the legislative framework. Moreover, the information contained in this release does not claim to be complete, and has not been verified by independent third parties. Forecasts, estimates and objectives contained herein are based on the information available to the Company as at the date of this release.