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• Organized by Italian Exhibition Group, the one of its kind B2B event in Italy dedicated to audio-video, light and sound technologies and systems integration returns to Rimini Expo centre from 7-9 April;
• Stars of the show once again will be systems integration, featuring the latest offerings on the market and immersive and experiential events;
• Among the novelties at this 7th edition, a spotlight on digital instruments in the workplace, intent on giving shape to future workspaces.

www.mirtechexpo.com

Rimini, 25 March 2024 . From entertainment to systems integration, live shows to technologies for the corporate world. MIR . Live Entertainment Expo, the B2B event by Italian Exhibition Group dedicated to audio-video, light and sound integrated solutions, an unparalleled industry show in Italy, returns in its 7th edition to Rimini Expo Centre from 7-9 April.

A CONSTANTLY EVOLVING AND CONVERGING INDUSTRY
After the resounding success of 2023, when the event registered higher pre-Covid levels, thanks to +12% attendance of professional operators who applauded the contemporary immersive and integrated format in a local area with a longstanding tradition in live entertainment, MIR 2024 is set to welcome industry players and technological solutions, embracing the world of corporate, museums, education and retail, and engaging systems integrators, designers, consultants, creative agencies and rental companies, as well as technology producers and distributors, stretching its reach to innovative multimedia solutions for the workplace of the future.

AUDIO, VIDEO AND LIGHTING: SPOTLIGHTS ON THE ENTERTAINMENT INDUSTRY
There will be three exhibit areas at MIR 2024. Audio, video and lighting systems make up the core of MIR Tech, a collaboration project with SIEC - Systems Integration Experience Community, which has evolved into a dynamic space of exchange between providers and users of technologies. The packed schedule offers plenty of opportunities to learn and experiment via training activities, workshops and seminars. Among the many fields, a deep dive into topics such as immersive audio and video techniques. Debuting at this year´s edition, the evolution of the work context and meeting rooms of the future, alongside the role of technological innovation in the education and teaching domain, opening up new perspectives on how to integrate it into this field.
The second pillar of the event is MIR Club, the space dedicated to the Dance Music industry, which returns this year with an evolved format entirely dedicated to the DJ and Music Entertainment industry ready to welcome insiders and DJing and club aficionados.
Lastly, a welcome return for Live You Play, the exclusive and unique format in the world where ´backstage is on stage´: featuring latest generation stages and adopting an immersive approach, the area showcases all the technologies for live music and invites all professionals to test the secrets and strengths of the equipment, above and below the stage.

MIR FOR THE FUTURE OF THE INDUSTRY
MIR continues on its quest, through experiences, events and in-depth panels, to multiply business, experiential and networking opportunities for the live entertainment community, and reconfirms its vocation to encourage professional development and educational growth with meetings, masterclasses and workshops for the professional public held by leading names on the Italian scene.

ABOUT MIR 2024
Organizer: Italian Exhibition Group S.p.A.; Recurrence: annual; Edition: 7th; Open to: professional operators and the general public; website: www.mirtechexpo.com


PRESS CONTACT ITALIAN EXHIBITION GROUP
head of media relation & corporate communication: Elisabetta Vitali; press office manager: Marco Forcellini; international press office coordinator: Silvia Giorgi; press office specialist: Luca Paganin

MEDIA AGENCY MIR
Naper Multimedia| Zoe Perna | T. +39 02 97699600 | email: staff@napermultimedia.it

This press release contains forecast elements and estimates that reflect the management´s current opinions (´forward-looking statements´), particularly regarding future management performance, realization of investments, cash flow trends and the evolution of the financial structure. For their very nature, forward-looking statements have a component of risk and uncertainty, as they depend on the occurrence of future events. The effective results may differ (even significantly) from those announced, due to numerous factors, including, only by way of example: food service market and tourist flow trends in Italy, gold and jewellery market trends, green economy market trends; the evolution of raw material prices; general macroeconomic conditions; geopolitical factors and evolutions in the legislative framework. Moreover, the information contained in this release does not claim to be complete, and has not been verified by independent third parties. Forecasts, estimates and objectives contained herein are based on the information available to the Company as at the date of this release.