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IEG: MIR BROADENS ITS BOUNDARIES TO INCLUDE THE CORPORATE WORLD AND WORKSPACE

Press release n. 1 of the 30/11/2023 11.29.49 ( download )

• Organized by Italian Exhibition Group, the one and only B2B event in Italy dedicated to audio-visual, lighting and sound technologies, as well as integrated systems returns to Rimini Expo Centre from 7 to 9 April;
• The 7th edition focuses on the theme of integrating digital tools into the workplace, shaping the workplace of the future;
• Stars of the show once again are integrated systems showcasing the latest market trends alongside immersive and hands-on events.


www.mirtechexpo.com

Rimini, 30 November 2023 . From entertainment to system integration, from live shows to technology for the corporate world. MIR . Live Entertainment Expo, the B2B event orchestrated by Italian Exhibition Group dedicated to integrated audio-visual, lighting and sound solutions, the only industry event in Italy, returns to Rimini Expo Centre from 7-9 April 2024 with a 7th edition that has expanded to take on board innovative multimedia solutions for the workplace of the future.

After the success of the 2023 edition, which boasted numbers higher than pre-Covid levels thanks to +12% of professional operators who embraced a contemporary, immersive and integrated format, rooted in an local area with a natural vocation for professional entertainment and live music, MIR 2024 will welcome technological supply chains and solutions, incorporating the corporate, museum, educational and retail spheres, as well as indulging system integrators, designers, consultants, creative agencies and rental companies, not to mention technology producers and distributors.


TECHNOLOGY FOR THE WORK OF THE FUTURE
The theme of integration of the most advanced digital processes and tools in the workplace will play the starring role in Tech Area thanks to the involvement of the major players in the industry, ready to roll out the trends and innovations of the market in specific panels dedicated to the advantages of unified communications and collaboration. During the event, exhibitors will meet up with end-user communities through multiple activities: from conferences to masterclasses dedicated to training, to experiential courses where the public can experience market innovations first-hand.


AUDIO, VISUAL AND LIGHTING: SPOTLIGHT ON THE ENTERTAINMENT INDUSTRY
There will be three exhibition areas at MIR 2024. Audio, visual and lighting systems make up the core of MIR Tech, an area created in collaboration with SIEC - Systems Integration Experience Community, which in the new edition will embrace all topics related to new trends in the world of work, teaching, space design and interactive solutions. MIR Club, a space dedicated to the Dance Music industry, will combine exhibition areas with the latest from international players in the industry, staging cultural events and live performances held by nationally renowned DJs and producers. Not forgetting the return of Live You Play, the exclusive and unique format in the world where ´backstage is on stage´: latest generation immersive stagecraft will showcase state of the art technology for live music and invite professionals to test the secrets and strengths of all the equipment, above and below the stage.


MIR FOR THE FUTURE OF THE INDUSTRY
Through experiences, events and deep-dive panels aimed at growing business, experiential and networking opportunities for the live entertainment community, Mir once again reconfirms its vocation to encouraging the development and educational growth of the professional public with a range of meetings, masterclasses and workshops held by leading names on the Italian scene.


FOCUS ON ITALIAN EXHIBITION GROUP

Italian Exhibition Group S.p.A., a joint stock company listed on Euronext Milan, a regulated market organised and managed by Borsa Italiana S.p.A., has, with its facilities in Rimini and Vicenza, achieved national leadership over the years in the organisation of trade shows and conferences. The development of activities abroad - also through joint-ventures with global or local organisers, in the United States, United Arab Emirates, China, Mexico, Germany, Singapore, Brazil, for example . now sees the company positioned among the top European operators in the sector.

ABOUT MIR 2024
Organizer: Italian Exhibition Group S.p.A.; Recurrence: annual; Edition: 7th; Open to: professional operators and general public; website: www.mirtechexpo.com

ITALIAN EXHIBITION GROUP PRESS CONTACT
head of media relations & corporate communication: Elisabetta Vitali; press office manager: Marco Forcellini; press office specialist: Luca Paganin

This press release contains forecast elements and estimates that reflect the management´s current opinions (´forward-looking statements´), particularly regarding future management performance, realization of investments, cash flow trends and the evolution of the financial structure. For their very nature, forward-looking statements have a component of risk and uncertainty, as they depend on the occurrence of future events. The effective results may differ (even significantly) from those announced, due to numerous factors, including, only by way of example: food service market and tourist flow trends in Italy, gold and jewellery market trends, green economy market trends; the evolution of raw material prices; general macroeconomic conditions; geopolitical factors and evolutions in the legislative framework. Moreover, the information contained in this release does not claim to be complete, and has not been verified by independent third parties. Forecasts, estimates and objectives contained herein are based on the information available to the Company as at the date of this release.